Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember

Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered … Read more

The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses

Leading characteristics of review writers, readers, and successful owner responses infographic.

Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior, I was able to test my … Read more

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