In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. … Read more
Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically, no. In online advertising, remarketing and retargeting have similar goals but key differences that are important to understand. The biggest difference between remarketing and retargeting lies within strategy and who you … Read more
Question: What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment Answer: The Answer is Custom segments. Whether you have a business or you are just doing online marketing for a brand, the need for remarketing should be clear to you. Building a remarketing list is a crucial … Read more
