RevOps Archives

How AI Adoption in Sales Enablement Is Transforming RevOps

May 31, 2024 by admin

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The unique abilities of AI to make people more productive, such as by drafting otherwise tedious emails, have been expounded on endlessly. What remains to be seen are the long-term strategies for using AI that … Read more

Why RevOps Is Essential For Your B2B Marketing Strategy

January 17, 2024 by Alexander Kesler

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of economic uncertainty, the need to prove return on investment (ROI) has led many businesses to adopt RevOps as a cross-organizational strategy. However, its definition and … Read more

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