What's Holding AI Adoption Back in Marketing? [New Data]

What's Holding AI Adoption Back in Marketing? [New Data]

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI … Read more

Generative AI Adoption Rate Eclipsing Smartphones & Tablets

Generative AI Adoption Rate Eclipsing Smartphones & Tablets

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after ChatGPT’s launch in November 2022. This is more than double the adoption rate of tablets … Read more

How To Improve CRM User Adoption With Better Design?

How To Improve CRM User Adoption With Better Design?

Are you having trouble getting your team to adopt a Customer Relationship Management (CRM) system? The key to successful CRM user adoption lies in the design and implementation of the platform. From making sure that the interface is intuitive and user-friendly, to incorporating context-sensitive help within the system, there are several steps that organizations can … Read more

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