Ruin Archives

The Power Of QA: How Not to Ruin Your Campaign…Or Your Day

May 13, 2024 by Jonathan Kagan

A stressed businessman in a black suit sitting at a desk, holding his head in his hands with a laptop and papers including a QA campaign report in front of him, displaying frustration or headache in a bright

When I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to poorly set up campaigns that clearly did not have quality assurance (aka QA) checks done. Dynamic keyword insertion and general broad match were the two fastest ways to end up on that page and one of … Read more

7 SEO Mistakes That Will Ruin Your Ranking

March 30, 2023 by admin

We’re all aware of how essential SEO is for any business, especially today. With the advent of digital marketing and social media skyrocketing, it has become imperative for business owners to consider implementing necessary SEO strategies. But what happens when they’ve done that, and their business still struggles? If, as business owners, it’s still difficult … Read more

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