The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their interests and values. As a result, businesses are moving beyond traditional advertising methods in favor of the more authentic and personal influence of brand ambassadors. Brand ambassador programs help you forge genuine relationships with satisfied … Read more
With the concept of artificial intelligence becoming a larger aspect of creating a business, we decided to focus specifically on which AI tools you should be spending your time (and money) on. After all, there is a lot of misinformation online about what AI can and can’t do, and many new AI businesses are vying … Read more
It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable … Read more
We talk about failure like it’s normal for entrepreneurs—which it is—but just because you fail doesn’t mean it’s not painful. And the bigger the failure, the harder it is to bounce back. April Scott started a clothing business six years ago and shut it down because she could barely make a sale. But her desire … Read more
Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or enterprise marketing. You don’t have … Read more
Building anything from scratch is a worthwhile challenge. Baking bread, assembling a bookcase, shaping your career, forming a family—all start with next-to-nothing and end in marvelous works of art. It’s not easy to create something from scratch, but it’s oh-so rewarding. Building a business is no different. You start with diddly-squat, throw in a bit … Read more
