Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your … Read more
The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. … Read more
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, … Read more
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance. A solid understanding of … Read more
