In a Google SEO Office hours session, Google’s Gary Illyes answered the question about whether there was a downside to using the .AI domain since it’s associated with the Caribbean island of Anguilla. His answer was kind of surprising. The Difference Between a gTLD and a ccTLD There are two kinds of domain names. There … Read more
Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting … Read more
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
