12 Best URL Shorteners to Shrink Your Links in 2025

12 Best URL Shorteners to Shrink Your Links in 2025

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That’s where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the … Read more

SGE Responses Continue To Shrink In Google Search Results

SGE Responses Continue To Shrink In Google Search Results

In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking its footprint. SGE continues to evolve. I’m now seeing what I’m calling “SGE lite” in the SERPs. SGE doesn’t trigger a large block by default … Read more

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