It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll … Read more
Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
Last year, I finally made the switch to a Mac. As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized. So, I was worried if my usual … Read more
