New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce ahead of the year-end shopping season. Google Core Update And AIO An interesting insight from the data is that there is more overlap between AIO and Google’s organic search results, that there is more agreement … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms … Read more
