Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related queries are most likely to trigger AI Overviews. Hard news topics rarely generate AI Overviews. Source link
“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one that I’m frequently asked when teaching a live class about engaging audiences through content. You might mistakenly assume that instructors are supposed to answer questions like that. But my colleagues and I do something different. We give … Read more
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Source link
Success in ecommerce isn’t easy. I’ve had high highs and the lowest of lows. But after more than a decade in this industry, I learned it’s possible to be successful, so long as you have three elements nailed down. Marketing expertise and passion. A drive to become successful through consistent practice. Identifying trending products at … Read more
Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Reels feed or Instagram Explore page. But where to find them? If you always feel like you’re chasing … Read more
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more
Instagram is testing out some new ways to move on from vanity metrics. The social media platform is now beta testing Private Story Likes. How the brand Gymshark became an overnight sensation by leveraging Influencer Marketing, and why you should do the same. The future of Affiliate Marketing and how it will change in 2022. … Read more
