Google May Unify Schema Markup & Merchant Center Feed Data

Google May Unify Schema Markup & Merchant Center Feed Data

Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The initiative, mentioned during a recent “Search Off The Record” podcast episode, aims to achieve one-to-one parity between the product attributes … Read more

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