Brand Authenticity: How User-Generated Content Can Give You a Much-Needed Boost

Brand Authenticity: How User-Generated Content Can Give You a Much-Needed Boost

Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After all, with so many scam websites and brands out there, customers are much more wary of new brands than they would be otherwise. But if you are able to garner brand authenticity, it can have … Read more

Study: Google Favors Ecommerce Sites & User-Generated Content

Person working on laptop computer shopping on e-commerce store.

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and … Read more

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]

These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more

Is User-Generated Content (UGC) A Google Ranking Factor?

Is User-Generated Content (UGC) A Google Ranking Factor?

User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more

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