Vanity

Stop Measuring These Vanity Metrics in Your Marketing Campaign

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marketer removing unnecessary vanity metrics from their reporting structure

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page … Read more

Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact

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Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target … Read more

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