Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI … Read more

How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip

How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn … Read more

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