Fails

Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

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Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more

Word of Mouth Marketing: The Untapped Strategy That Never Fails

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Megaphone illustration

This summer, the launch of Threads, a new text-based social media platform, set off another gold rush for creators, marketers, and early adopters lusting for another channel to force hockey-stick growth. Threads, created by Instagram (well, technically, Meta, the social platform turned conglomerate formally known as Facebook), is essentially a cloned early version of Twitter … Read more

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