9 Essential Elements of Effective Content Marketing

You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content marketing and writing. The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product. On Monday, Joe Pulizzi drove home…

Facebook expands its efforts against ad discrimination

Under the terms of a settlement with the ACLU and other civil rights groups earlier this year, Facebook has been taking steps to prevent discriminatory ad targeting. Specifically, the company says ads in the United States that involve housing, employment or credit can no longer be targeted based on age, gender, ZIP code or multicultural affinity.…

5 Digital Marketing Tips for the Legal Niche From a Lawyer

When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. Image credit: PhotoAlto/Eric Audras | Getty Images Arkady Bukh Guest Writer Veteran New York lawyer, Partner of Bukh Law Firm December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you’re…

Progressive VCs and private equity are using tech and analytics to revolutionize investing

David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Private equity and venture capital investors are copying our counterparts in the…

Podcorn connects advertisers with podcasters and manages sponsored messages in podcasts

Podcorn, the service that connects brands with podcasters to acquire in-broadcast sponsored time (not pre- or post-roll advertising), is officially launching its services today. “For brands, the benefit is that we are scaling the discovery of relevant podcasters of all sizes and making it possible to work with hundreds of really targeted podcasters within their…

Guide to Performing Bulk Email Verification

Email marketing has been around a long time as a marketing strategy. It was created to reach the target audience in the fastest way possible. It is not only cost-effective but also more comfortable to address many people at the same time. Here is a guide to performing bulk email verification. Why do you need…

[New report] Reimagining The Home Buying And Selling Experience

This report provides a high-level overview of how the home buying experience is changing, highlighting key trends related to the experience of buying and selling. It is supported by best-in-class examples from the real estate sector and beyond, in order to provide inspiration and showcase the opportunity for innovation within the home buying experience with…

What $30 Million Gets in TV Ads

On Politics Media WatchMichael Bloomberg made a splashy entrance into the 2020 race — and you’ll see one of his ads soon.Nov. 26, 2019If you missed the news on Friday, or haven’t watched television at all this week, the newly minted presidential candidate Michael R. Bloomberg made a splashy and expensive entrance into the 2020…

How Google Interferes With Its Search Algorithms and Changes Your Results

How Google Interferes With Its Search Algorithms and Changes Your Results (msn.com) Posted by EditorDavid on Saturday November 16, 2019 @11:34AM from the I’m-feeling-unlucky dept. Long-time Slashdot reader walterbyrd shared this report on “arguably the most powerful lines of computer code in the global economy,” the Google algorithms that handle 3.8 million queries every single…

Of course big tech is tracking your WebMD visits

Information about our health is supposed to be sacred, but the internet has basically thrown that tenet of society out the window. A new report from the Financial Times has found that the extent to which consumer medical websites share data with internet advertisers like Google, Facebook, and others, is vast. The report specifically looked…

Legislators from ten parliaments put the squeeze on Facebook

The third meeting of the International Grand Committee on Disinformation and ‘Fake News’, a multi-nation body comprised of global legislators with concerns about the societal impacts of social media giants, has been taking place in Dublin this week — once again without any senior Facebook management in attendance. The committee was formed last year after…

How Facebook Gets the First Amendment Backward

What does the First Amendment have to do with Facebook? It depends on whom you ask.Mark Zuckerberg would probably say: a lot. Over the past few weeks, he has repeatedly invoked the First Amendment to justify Facebook’s controversial decision to exempt posts and paid advertisements by political candidates from its fact-checking system. In a speech…

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