In Do Consumers Make Less Accurate Decisions When They Use Mobiles?, a study by researchers at Ben Gurion University accepted for presentation at next month’s International Conference on Information Systems in Munich, the researchers seek to discover why consumers spend more money on ecommerce sites when using mobile devices than when they use laptops and…
Businesses with razor-thin margins can still generate real ROI. December 9, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to…
Expert insights on taking personalization to the next level. November 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Michael Bower helps companies provide cool experiences to their customers on the web. As CEO of Sellry, an ecommerce solutions company, he combines creativity with the latest technology to propel…
Early-stage startups have a massive problem: there are way, way too many things to do, and never enough people to do them. Whether it’s growth marketing, or product design, or software engineering or a myriad list of other tasks, something somewhere isn’t going to get done by the founding team and early employees. And so…
Marketing CBD oil isn’t rocket science — you just need to get a little creative. Image credit: Peter Dazeley | Getty Images December 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing a brand is hardly a complex venture in the 21st century. With Google ads, Facebook ads and other…
Business Insider is launching a list of the top brands in influencer marketing.We want to hear from you on which brands have the most innovative and impactful influencer marketing campaigns. Please submit your ideas through this form by December 13.Visit Business Insider’s homepage for more stories and lists.Ticket-selling service SeatGeek approaches influencer marketing differently than many…
Photo: Getty ImagesJust a few short years ago, buying up cryptocurrency was all the rage. In theory, you could spend a little on Bitcoin or one of the other popular cryptocurrencies, and cash out with an astonishing rate of return. But as you might have noticed, Bitcoin and some of its contemporaries are now in…
By Matt Binder2019-12-01 15:51:58 UTC If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn’t because people weren’t shopping. They were just doing it from their smartphones. According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping…
Dave Williams Contributor A serial entrepreneur in the digital marketing, advertising, and ad tech industries, Dave Williams founded and sold 360i, IgnitionOne, BLiNQ Media, and other ventures and is now the CEO and Co-founder of NOMADX, with his base in Lisbon, Portugal. The world isn’t ready for the digital nomad movement. If projections are to…
Nathan Beckord Contributor Nathan Beckord is CEO of Foundersuite.com, a software platform for raising capital and managing investors that has helped entrepreneurs raise over $2 billion since 2016. He is also the host of Foundersuite’s How I Raised It podcast. More posts by this contributor As the world grows increasingly digital, the craving for face-to-face…
Don’t overlook the business-building potential of social media videos. Image credit: LordHenriVoton | Getty Images December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing…
The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike’s overall marketing plan and how a smaller business can emulate the brand’s success strategies. From there, Siu visits Nike’s homepage and breaks down…
About The AuthorSuzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with…
Morgan James Publishing, Independently Published, JD2 Publishing LLC The end-of-year holidays are almost upon us. If your business sells anything to consumers, from cashmere sweaters to downloads, you surely have a Black FridayCyber Monday weekend plan. Howe…
They reportedly used a technique called “celeb baiting” that uses images of celebrities in ads to entice people to click on them. Victims unknowingly installed malware on their systems by clicking on those ads, allowing the infiltrators to take over. Their accounts were then used to run ads that promote counterfeit products, diet pills and…
A network of scammers used a ring of established right-wing Facebook pages to stoke Islamophobia and make a quick buck in the process, a new report from the Guardian reveals. But it’s less a vast international conspiracy and more simply that Facebook is unable to police its platform to prevent even the most elementary scams…
American shoppers increased their spending by 16% over the five-day shopping period between Thanksgiving Day and Cyber Monday, according to new data, signaling U.S. consumer confidence hasn’t wavered in the face of global political and economic uncertainty. Nearly 190 million shoppers made purchases during the period, a 14% increase over the previous year, and more…
A government job is a dream come true for the average working-class people in India. Digital marketing moves ahead because all the sectors depend on it. Digital marketing can extend beyond internet marketing, which uses internet services. Other channels choose to use display advertising, search engine marketing, digital media, and more through mobile phones –…
