Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines are constantly improving how they crawl and index websites. Understanding how Google and Bing approach the task of crawling and indexing websites is useful in … Read more
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs
This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; … Read more
![The Most Commonly Tattooed Brands [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-Most-Commonly-Tattooed-Brands-Infographic.jpg "The Most Commonly Tattooed Brands [Infographic]")
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word “tattoo” as well as popular brand names. Read the full article at MarketingProfs
Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with actual conversations related to the query. The ultimate goal is to provide users with information about what real people are saying on a topic. Brave … Read more
As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge is scaling digital innovations. The IT industry has been caught off guard by digital Darwinism, with technology evolving … Read more
AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound. Now, what if we go even further with more complicated tests, like evaluating a job, for example, or more particularly, evaluating an AI system on … Read more
The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if … Read more
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs
Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it did in 2020. By identifying these sites, Google claims a 70% reduction in hacked spam and a 75% reduction in gibberish spam on hosted platforms. … Read more
Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this … Read more
It’s never been easier to start an ecommerce business. Thanks to increasing internet accessibility, growing online shopping trust, and more user-friendly tools, entrepreneurs can launch a successful ecommerce business in no time. That’s not an exaggeration, either. While we recommend you put a little more time and thought into your business before launch day, it’s … Read more
Are you interested in psychology? Are you attracted to new technologies? Do you consider yourself a creative person? If you answered yes to these questions, then you should try your hand at marketing! Many universities offer great marketing programs, and for good reason. The demand for these specialists is growing as the market becomes more … Read more
A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO community on Twitter picked up the discussion and largely agreed. Google Search Quality Has Declined, According to Users? While a few members of Reddit (referred … Read more
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly … Read more
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting if you don’t have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The … Read more
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more
