What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just … Read more
Do you know where to focus your SEO efforts this year? How has your organization been adapting to an ever-changing landscape of global events? Wondering how other digital marketers are planning for success moving forward? There are a lot of new changes and strategies in place for 2022. Still, one thing remains constant across all … Read more
The Metaverse is a virtual world based on social connection; a dimension no one can escape. It has attracted the attention of people at such a high pace that you will find everyone talking about it and discussing the opportunities attached to it. You would also have heard about the term Metaverse but might not … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I’ve been building websites for years. It’s way easier now than it used to be. You can go simple or take your site to the next level–no programming or design experience necessary. There are … Read more
Digital transformation integrates the business areas to deliver fundamental value to the customers. Digital transformation services open doors for developing business models for several products and creating deliverable value for clients to make profits. The ongoing transformation in technology during the 2020s had multiple facets for businesses. The digital transformation has resulted in improvised reviews of customers … Read more
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more
When I first got started in marketing, people told me that I needed to write 2300-word articles if I wanted to rank on page 1. Now they didn’t have to be exactly 2300 words, but anywhere around that was good. Let’s face it. For certain industries and topics, I don’t think people want to read … Read more
Crowdfunding has revolutionized who can start a business. Instead of rehearsing pitches for big-wig investors or wining and dining wealthy relatives, self-starters can turn to the masses to fund their small business ideas…but only if they do it right. Crowdfunding simply means funding a project, business, or other venture by raising small sums of money … Read more
Search Engine Optimization (SEO) is highly important nowadays. With this, you can allow your page to be on top of any search engine result, allowing for more audiences. Increasing your rank would also increase your chances of getting organic followers and sales on your social media accounts, maximizing your profitable income. However, boosting your SEO … Read more
Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. There are currently 58 million articles on Wikipedia in over 300 languages. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you … Read more
![What Is Marketing Operations? [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Marketing-Operations-Infographic.jpg "What Is Marketing Operations? [Infographic]")
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. Read the full article at MarketingProfs
Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty of work to be done to set up the foundation. Here’s your checklist for establishing a memorable brand identity: 1. Find a Catchy Name This is the first – … Read more
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without, according to recent research from Oracle and Ascend2. Read the full article at MarketingProfs
Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then … Read more
Blockchain technology is a distributed database that allows for secure, transparent, and tamper-proof transactions. Transactions are verified by all nodes on the network, which makes it difficult for hackers to hack into the system. However, blockchain technology is still in its early stages and there is room for improvement. Companies that are willing to experiment … Read more
In the world of online marketing, there are a lot of options for you to choose from. When you search for a digital agency, it can take hours to scroll through different websites and social media accounts. Naturally, it’s quite easy to get lost if you don’t know what exactly to look for, but there … Read more
Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if you want it, you can get it delivered with the push of an app – … Read more
