As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear … Read more
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google … Read more
Driving growth and awareness for a third-party logistics business or air freight forwarding company can be challenging. The day-to-day operations and development take up significant time, not to mention addressing the challenges in the industry and supply chains. Many logistics companies are adept and sophisticated with improving supply chain management, maximizing efficiency, and streamlining operations, … Read more
There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the metrics that will help direct your … Read more
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more
Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms. Even new website owners are working on their titles for these reasons. However, … Read more
![Mastering SEO Within Google's SERPs [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/sejshow-featured-image-ep270-6270214439179-sej.jpg "Mastering SEO Within Google's SERPs [Podcast]")
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. … Read more
Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results, though. For example, according to Semrush, 72 percent of marketers who create “how-to” … Read more
Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why? After a pandemic, when essentially the entire world went online, and social platforms blew up, shouldn’t leads and traffic be more accessible than ever? You might think yes, but the problem is that all the businesses … Read more
As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create strategies that provide consumers with seamless, personalized, and convenient shopping experiences across digital and brick-and-mortar shops. Brands must reevaluate how they advertise, … Read more
Facebook, Google, Netflix, and Spotify are 4 of the hottest and most successful companies of the modern era. These companies play a large, and some would say too dominant, role in our lives. When was the last time you went a day without scrolling your feed, Googling something, watching TV, or listening to music? Like … Read more
![The Life of a Social Media Manager [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/The-Life-of-a-Social-Media-Manager-Infographic.jpg "The Life of a Social Media Manager [Infographic]")
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs
We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy. The Self-Interest Email Subject Line These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Self-interest … Read more
Digital collectibles make news worldwide, and people are incredibly excited about owning rare digital assets. As a result, non-fungible tokens soon joined the race of investment plans for individuals. NFTs worth billions are being traded on digital platforms These digital platforms are called the NFT marketplaces. The NFT marketplaces function like any other marketplaces facilitating … Read more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs
