Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search … Read more

The Importance Of Performing Technical SEO Audit For Your Website

The Importance Of Performing Technical SEO Audit For Your Website

To be successful online, it’s essential to ensure that your website is up to date with the latest trends and techniques in search engine optimization (SEO). Most websites are neglected in this area, leading to poor results and ultimately driving visitors away. This article will outline what a technical SEO audit is and why performing … Read more

How We Create The Perfect SEO Brief That Aligns Teams

How We Create The Perfect SEO Brief That Aligns Teams

Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? … Read more

A Pride Fireside Chat: Coming Out at Work and Supporting LGBTQ+ Colleagues

A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues

Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ … Read more

How To Safely Try New Strategies

How To Safely Try New Strategies

Are you comfortable taking risks with your small business? Do you enjoy the comfort of your existing, reliable campaigns? Or would you like to experience the thrill of successfully implementing a new marketing channel? While there is no one-size-fits-all marketing strategy, regardless of the size or scope of your small business, we’re happy to share … Read more

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