TikTok and X may get all the buzz, but Instagram is still a dominant social media platform with two billion monthly active users. With engagement comes opportunity, and there’s plenty of it hidden in plain sight. It’s possible to make money on Instagram—and a lot of it. At Foundr, we’re passionate about Instagram. It’s the … Read more
Why is SEO important? The leading traffic source for websites is organic search. Clearly, understanding SEO basics is more important than ever. If you don’t have a good grasp of SEO, don’t worry: in this post, I’ll get you up to speed on all the SEO essentials, from keywords to user experience to link-building. Key … Read more
Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Goal Of Ranking Gary begins the presentation by emphasizing that the goal in search is to … Read more
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more
The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the web is already getting too small to satiate the hunger for new models. Some executives and researchers say the industry’s need for high-quality text data … Read more
Are you trying to make your system work in the perfect way while meeting your needs with ease? Ensure that you follow the perfect solution from your endpoints. Keep things in perfect shape that can assist you in meeting your needs with ease. It does not matter if you are new to the computers. All … Read more
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like … Read more
A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe … Read more
Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending … Read more
Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have. Source link
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re … Read more
A student and researcher who leaks hidden Android features discovered a setting deep within the Android root files that enables Google Gemini directly from Google search in a way that resembles Apple iOS, raising questions about why that’s in there and if it could be connected to a general rollout of AI in search rumored … Read more
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which … Read more
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online. Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram, or TikTok. … Read more
