![How to Perfectly Manage a PPC Campaign [Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/120_Manage-a-PPC-Campaign.jpg "How to Perfectly Manage a PPC Campaign [Template]")
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube. Why? Well-run pay-per-click or PPC campaigns help you generate leads by … Read more
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP, … Read more
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The vulnerability was first reported to Patchstack, a WordPress security company, which notified the plugin developer and waited until the vulnerability was patched before making a … Read more
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that … Read more
The introduction of Ideogram 2.0 raises the AI image generator stakes once more, especially as Midjourney just announced an update inviting more users to its platform. Midjourney as well as DALL-E will be taking notice of their rival’s latest model, coming just a year after they arrived on the AI scene. It’s apparent that Ideogram … Read more
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT is a prototype natural language search engine created by OpenAI that combines a generative AI model with the most current web data to provide contextually … Read more
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — … Read more
Today, we’ll be discussing the weird and wonderful world of influencer marketing! When working with influencers, it can be easy to fall into the age-old trap of working with the biggest possible influencers your budget can afford. But what if I told you that micro-influencers are not only cheaper but often more profitable? In this … Read more
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/How-CTV-Fits-Into-Digital-Marketing-During-Holiday-Season-Interview.png "How CTV Fits Into Digital Marketing During Holiday Season [Interview")
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories. Back in in 2008, … Read more
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn the myths, truths, and common pitfalls to avoid when managing and growing an affiliate program. Professional Tips, Myth Busting, & … Read more
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend … Read more
Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and customer engagement. ActiveCampaign ActiveCampaign is a marketing automation platform that makes it easy to cultivate post-sales engagement and repeat sales. It’s also functions as a CRM … Read more
![How to Optimize for Google's Featured Snippets [Updated for 2024]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/How-to-Optimize-for-Googles-Featured-Snippets-Updated-for-2024.png "How to Optimize for Google's Featured Snippets [Updated for 2024]")
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic. Source link
Email marketing automation can take your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even while you’re asleep! But how? In this article, I’ll take you through how email marketing automation can help your brand, and which tools you should consider adding … Read more
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google displaying the wrong prices for your products. Ensuring Accurate Product Prices in Organic Search Results One of the questions focused … Read more
Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He acknowledged that these audits can be valuable for other purposes, but their direct influence on SEO is limited. Automated SEO Audits There … Read more
In the August edition of Google’s SEO office-hours Q&A video, John Mueller, Senior Search Analyst at Google, tackled a unique question about domain expiration and Search Console data. The question highlights the potential risks to Search Console data when domains change hands. A site owner facing the expiration of their domain and loss of hosting … Read more
TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live. As is the case with the rest of the platform, the more creative, the better! … Read more
