Microsoft Announces Platform Name Changes Amidst Market Acceleration

Microsoft Announces Platform Name Changes Amidst Market Acceleration

Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name changes are a result of what the changes represent. A Quick Background In the past four years, Microsoft Ads transformed its business to focus on … Read more

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more

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