What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more

Just In: Google To Support Programmatic Bidding For Limited Ads

Just In: Google To Support Programmatic Bidding For Limited Ads

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for Limited ads. There’s a lot to unpack here, so read on to understand: What Limited ads are What the new programmatic support entails What publishers need to … Read more

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more

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