Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines … Read more
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed … Read more
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more
Your brand is unique, and to build a successful email marketing program, your emails must reflect all of the elements that make you one of a kind. But building a great email program that not only represents your brand but garners engagement and business growth can often feel like building a car as you drive … Read more
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. … Read more
Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. Hence why we hosted a virtual Litmus Talks with experts from … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense … Read more
Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to … Read more
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top three most effective channels for marketers. Source: The State of Email Report While email and social media are fundamentally different channels, … Read more
If you’re using Litmus to create, optimize, personalize, and analyze your campaigns, you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 15 Litmus power-user tips that … Read more
Salesforce Connections is almost here! This month, from May 22-23, 2024, innovators in marketing, commerce, and customer engagement will gather in Chicago for this year’s event. And guess what: we’ll be there too! As we gear up for this year’s Connections, we wanted to shine a spotlight on some of the key events and sessions … Read more
Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing … Read more
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus … Read more
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they … Read more
Saying goodbye to subscribers is hard, but sometimes it’s for the best. And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe. Let’s break down what list-unsubscribe is, why … Read more
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is … Read more
