Marketing Tips

For several years, many digital marketing teams relied on cookies for marketing.  However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google originally planned a phased approach starting in January 2024, meaning … Read more

Not long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so popular that in 2023, its … Read more

Internal linking is crucial to a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page of the internet. You probably already use them, even if you don’t … Read more

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social platform and brand. Its worldwide monthly active user count is holding steady at over 3 billion. That’s a staggering number. Thankfully, Facebook Insights is an amazing tool for tracking user interaction on your Facebook business … Read more

If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on … Read more

You’ve probably heard that SEO is an ever-changing field, and you’re not wrong. What worked yesterday might not work tomorrow, but some remain important. One of those things? Backlinks. So, have you been wondering why your target keywords don’t get much organic traffic? Or why your competitors seem to always be a few steps ahead? … Read more

Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like a drop in the digital ocean? It gets lost among millions of other videos, barely getting any views? You’re not alone.  But what if I told you that the secret to breaking through the noise … Read more

Why is SEO important? The leading traffic source for websites is organic search. Clearly, understanding SEO basics is more important than ever. If you don’t have a good grasp of SEO, don’t worry: in this post, I’ll get you up to speed on all the SEO essentials, from keywords to user experience to link-building. Key … Read more

It’s not enough to rank on the first page of Google. If you want your SEO strategy to pay off (and by that, I mean more traffic, customers, revenue, etc.), then searchers need to actually click on your result. How can you increase the chances they do? By optimizing your organic click-through rate (CTR), of … Read more

One of the most frustrating things about SEO is getting everything to work together as it should. There are so many little elements to consider! One of these elements? Page title tags. I know, meta page title tags aren’t the most exciting part of the SEO jigsaw puzzle. But if you want to drive organic … Read more

When it comes to digital marketing, knowledge is power, which is why there are so many marketing certifications out there. Digital marketing is also one of the fastest-growing in-demand skills, according to Coursera’s Job Skills of 2024 report.  Perhaps you remember years ago when I said certifications didn’t matter. Back then, it was true. But … Read more