I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons … Read more
Ever wonder why some museums are magnets for crowds while others barely make a ripple in the public consciousness? The difference often comes down to how they tackle digital marketing. Today’s museums confront a host of unique challenges that can make or break their visitor engagement. These challenges include: Attracting First-Time Visitors: Capturing the interest … Read more
Deep down, have you always wanted to go off on your own? Do you want to test yourself? Do you want to own an idea from scratch? Becky Verma felt the same. Her corporate career as a software development manager for a Fortune 500 company was secure but unfulfilling, and she wanted to give entrepreneurship … Read more
With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to be, doesn’t it? I mean, if you’ve got a business to promote, there’s a good chance you’ll find an eager audience there. But your prospects might need some help to find you among the crowd. … Read more
We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads, then? With LinkedIn. The social media platform is one of the best tools for generating … Read more
Is your content not getting the results you want to see? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing your content for Google. You also need to optimize it for readability and conversions. … Read more
In the glow of a purplish-pink background, Nat Choprasert stares at her ring light. She holds a desk microphone in her right hand and uses her left to tap the record button on her phone. Then, in 35 seconds, she explains how to trick AI detectors with an essay or blog post written by ChatGPT. … Read more
It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a … Read more
The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates demand and leads. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather … Read more
Emma Grede has been on a media blitz. Forbes, Inc., CNBC, Glamour, People, Elle—her face, global success, and business philosophy are everywhere as people rave about her companies: Good American ($155 million revenue in 2021), SKIMS ($154 million valuation), and Safely (launched March 2021). Which is a thrilling fact to report, given she’s a woman … Read more
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google originally planned a phased approach starting in January 2024, meaning … Read more
Not long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so popular that in 2023, its … Read more
This interview is an expert of a special 500 podcast episode of the Foundr Magazine and was edited and condensed for clarity. Five hundred podcast episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a … Read more
Internal linking is crucial to a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page of the internet. You probably already use them, even if you don’t … Read more
The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social platform and brand. Its worldwide monthly active user count is holding steady at over 3 billion. That’s a staggering number. Thankfully, Facebook Insights is an amazing tool for tracking user interaction on your Facebook business … Read more
If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on … Read more
You’ve probably heard that SEO is an ever-changing field, and you’re not wrong. What worked yesterday might not work tomorrow, but some remain important. One of those things? Backlinks. So, have you been wondering why your target keywords don’t get much organic traffic? Or why your competitors seem to always be a few steps ahead? … Read more
Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like a drop in the digital ocean? It gets lost among millions of other videos, barely getting any views? You’re not alone. But what if I told you that the secret to breaking through the noise … Read more
