Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an “extra.” A well-crafted social media policy uses clearly outlined rules and best practices to guide employees … Read more
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index (ACSI) conducted its annual survey of search and social media users, finding that satisfaction has either held steady or improved. This comes at a time … Read more
OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features & Functionality SearchGPT aims to directly answer user queries by combining AI language models with real-time web information. Rather than offering a list of links, SearchGPT … Read more
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the … Read more
This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my 10 year career. Had some great successes and setbacks to share. But now I feel tired of it with Google also specifically targeting more of these types of websites in … Read more
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work … Read more
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Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping season. The Merchant Center is a tool for online retailers to manage how their products appear across Google’s shopping services. Key Changes & Features The … Read more
WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving the experience for developers, merchants and customers. WooCommerce highlighted seven important areas for innovation and six specific areas that are targeted for enhancements that will … Read more
Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023) Total Alphabet revenue: $84.7 billion (14% increase year-over-year) Operating income: $27.4 billion Net income: $23.6 … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also … Read more
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is … Read more
A week after releasing the troubled version 6.6, WordPress has released another version that fixes seven major issues including two that caused fatal errors (website crashes), another issue that caused a security plugins to issue false warnings plus several more that created unwanted UI changes. Fatal Errors In WordPress 6.6 The one issue that got … Read more
In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience. Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify … Read more
AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change. Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show. Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom … Read more
Google’s John Mueller answered a question about the impact of increasing a website’s size by ten times its original size. Mueller’s answer should give pause to anyone considering making their site dramatically larger, as it will cause Google to see it as a brand new website and trigger a re-evaluation. Impact Of Making A Site … Read more
