It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can dream up, there’s an app for it. And spreadsheets are no exception. But with a sea of spreadsheet apps available for iPhone users, how do … Read more
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes on every facet of search marketing. The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. Every podcast on … Read more
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Source link
This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC report. The memo comes amid concerns over softening revenue and user engagement metrics for Google’s core search product. Recent quarters have seen weaker-than-expected growth in … Read more
Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full potential of ChatGPT and create content that resonates with your audience and search … Read more
If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home page in a subdirectory. In both those cases you could be struggling to convince … Read more
Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content. Source link
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more
Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise of large language model performance on resource limited environments. The research paper offers a brief overview: “We introduce RecurrentGemma, an open language model which uses … Read more
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand … Read more
I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
