Social Media Marketing

4 simple things social media marketers can do to improve social responsibility

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Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues.  While large CSR initiatives are impressive, there are smaller efforts that all…

TikTok tests social commerce

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TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of…

LinkedIn Events Relaunches: What Marketers Need to Know

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by Grace Duffy / October 19, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page…

Instagram Stories Launches New Creative Features

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by Grace Duffy / October 12, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories…

How a Privacy-Centered Social Media Platform Acquired Millions of Customers With No Paid Marketing

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‘To build something complex and massive, you’ve got to be fiercely determined – even in a moment when no one believes you.’ November 7, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Mark Westreich, founder and CEO of MeWe, aims to give Facebook a run for its money. His company, billed…

How to Leverage Twitter to Grow Your Brand and Find New Clients

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These two aspects of the popular social media platform can help you grow your business. November 6, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated…

Learn How to Optimize Your LinkedIn Profile and Score Your Dream Job

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It’s time to make career moves. October 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. LinkedIn is far and away the…

6 Social Media Marketing Attribution Models and Tools to Help Marketers

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Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing…

How to Use Your Instagram to Create a Lucrative Career

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Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For…

Skyrocket Your Instagram Marketing with Business Tips

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Here is a question for you: Are you getting enough results from your Instagram marketing? Instagram has unlimited opportunities for savvy and hardworking marketers. Unfortunately, only about 10% or less of marketers use Instagram the way it should be used for online business. Skyrocket your Instagram marketing with business tips that will raise you 100%. In…

How Libra Will Change Social Media Marketing

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Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,…

TikTok explains its ban on political advertising

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Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself from U.S. social media platforms, like Facebook, Twitter and Instagram, with a ban on political ads on its app. The company today says it will not allow…

Make These Changes to Your Social Media Bio and Get More Followers

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On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. Image credit: VioletaStoimenova | Getty Images Syed Balkhi Guest Writer Entrepreneur, Growth Hacker and Marketer October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media…

3 Tips for Building Your Personal Brand on Social Media

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Since the future of any sector is uncertain, it’s important to build a personal brand that transcends your industry October 9, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. I started my business, Hunk-O-Mania, before the era of social media and during the early days of internet marketing. While building my…

Twitter Used Your Phone Number to Send You Ads. Now What?

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Talk about being caught between a tweet and a hard place. Twitter, in its infinite wisdom, recently admitted that it messed up and used email addresses and phone numbers—provided by users as part of their account security practices—for advertising purposes.As Twitter describes:Tailored Audiences is a version of an industry-standard product that allows advertisers to target…

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