by Grace Duffy / February 29, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer…
by Grace Duffy / March 21, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live…
Authentic fans, we’re sure. Image: Jeff Zelevansky / getty By Jack Morse2020-02-22 10:15:52 -0800 You can’t buy friends, but man oh man Michael Bloomberg sure is trying. The recent Republican and current candidate for the Democratic party’s presidential nomination has made waves with a shady social media marketing campaign that veered hard into sponcon. But…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It includes six courses and over 200 lessons. Image: pexels By StackCommerceMashable Shopping2020-03-09 09:05:00 UTC TL;DR: Learn how to promote your own brand with the Dynamic Digital Marketing Manager bundle for just $29.99, a 97% savings as of March…
What I really want to talk about today is Steven Levy’s massive Facebook: The Inside Story, which I finished reading over the weekend. But we’ll do that tomorrow, when the book comes out — and I’m excited to share that Steven has agreed to answer a few questions for us right here in this space.…
Since Russia’s stunning influence operations during the 2016 United States presidential race, state and federal officials, researchers, and tech companies have been on high alert for a repeat performance. With the 2020 election now just seven months away, though, newly surfaced social media posts indicate that Russia’s Internet Research Agency is adapting its methods to…
Photo: George Frey (Getty Images)Former New York City mayor and billionaire oligarch Michael Bloomberg’s presidential campaign hasn’t had the best week since the Feb. 19 Democratic primary debate in Nevada, where he was more or less mechanically separated into meat byproducts by the rest of the field on everything from his support for stop-and-frisk policing…
TikTok, the hugely popular social media app, found a lot of early traction by giving users a way to create funny lip-synced versions of clips from well-known songs and then share them with friends (its predecessor in the West was even called Musically). Now at long last, TikTok’s owner, China’s ByteDance, is doubling down on…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Each HD video comes out to less than $1. Image: design wizard By StackCommerceMashable Shopping2020-02-19 10:00:00 UTC TL;DR: Elevate your marketing skills with the Design Wizard: Stock Video Bundle for $49, a 95% savings. In this algorithm-driven age,…
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Illustration: Benjamin Currie (Gizmodo)Giz AsksGiz AsksIn this Gizmodo series, we ask questions about everything from space to butts and get answers from a variety of experts.Social media is awful and whatever pleasures it confers in the form of mildly amusing memes or a fleeting sense of community/belonging are massively outweighed by its well-documented downsides. Their…
Facebook’s social media accounts were temporarily taken over by a group of hackers on Friday afternoon.The hacking group OurMine posted on the Twitter and Instagram accounts for Facebook and Messenger, writing “even Facebook is hackable”.The accounts have now been restored.OurMine claims its attacks are an attempt to show cyber vulnerabilities. In January it hijacked over…
Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights…
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast.…
The deceased with three fans in 2018. Image: Patrick McDermott / Getty Images By Chloe Bryan2020-01-22 18:15:24 UTC “Mr. Peanut” has “died,” according to the Planters mascot’s official Twitter account. The sentient legume’s demise is part of a Super Bowl ad campaign, according to AdAge, which began with a video of Mr. Peanut sacrificing himself…
Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important…
Jorg Greuel/Getty Images Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09…
Our social media feeds have become so flooded with influencers that some people are wondering whether the “influencer bubble” has burst. Given the uncharted territory, it is difficult to imagine how the future of influencing, and future of social media in general, will look. Well, author Megan Angelo has a few (disturbing) ideas. Angelo’s debut…
