B.C. Premier John Horgan’s visit to Kitimat’s LNG Canada project is creating strife among Indigenous leaders at the centre of a natural gas pipeline dispute.Horgan won’t meet with hereditary chiefs of the Wet’suwet’en during the trip.A spokesperson for the premier’s office said Horgan’s schedule was set prior to receiving a request for a meeting from…
Instagram is changing its advertising rules to require political campaigns’ sponsored posts from influencers to use its Branded Content Ads tool that adds a disclosure label of “Paid Partnership with.” The change comes after the Bloomberg presidential campaign paid meme-makers to post screenshots that showed him asking them to make him look cool. Instagram provided…
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Photo: GettyAside from pockets of overt racism, one of the more weirdly unpleasant corners of Twitter comes from its “promoted” content. What ostensibly started as a tool for big-name brands to drive the “reach” and “impact” of whatever message they might be promoting, it’s since devolved into another kind of marketing tool that’s just kind…
Grabbing the third rail — Or: Why video games are not like fast food, politically speaking. Kyle Orland – Feb 13, 2020 6:17 pm UTC Aurich Lawson / Getty The mere mention of the word “politics” in any industry can lead to an explosion before anyone even finishes a sentence. We’ve seen it recently in…
With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. AdQuick, a marketplace for out of home (OOH) advertising, tells TechCrunch that it has…
As the streaming battles heat up, Netflix is hoping a new partnership with Samsung will help it fend off rivals. At Samsung’s Unpacked event this week, the mobile device maker announced a deal with Netflix that will bring to its Galaxy smartphones special bonus content associated with several Netflix original shows. The partnership also allows…
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Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile marketing firm AdColony. The AdColony Mobile Publishing Survey said that publishers rely on video ads and in-app purchases to monetize their mobile games. The mobile publishers included gaming and non-gaming app…
Eye-witness photos and videos distributed by news wire Reuters already go through an exhaustive media verification process. Now the publisher will bring that expertise to the fight against misinformation on Facebook. Today it launches the new Reuters Fact Check business unit and blog, announcing that it will become one of the third-party partners tasked with…
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Three ways to replicate Kevin Zhang’s success. February 12, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Success in ecommerce is the fruit of a lot of blood, sweat and tears. While there may be many who make it appear as though anyone can get rich quick in this realm, that is…
Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and their former Krux colleague Matt…
Content marketing performs nine functions that help both B2B and B2C marketers generate more leads and ultimately close more sales. Find out how upping your content marketing game can close more deals.
A lawsuit filed by the Massachusetts attorney general includes new details about how the company intentionally marketed illegally to teens, including advertising on websites for Seventeen Magazine, Cartoon Network, Nickelodeon and Nick Jr. The suit from Attorney General Maura Healey makes good on the 2018 announcement from her office that she would investigate the company’s…
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1…
Image: vicky leta/mashable By Anna Iovine2020-02-11 18:01:20 UTC You might be swiping to find love, but on many dating sites the real match you may be making is with advertisers. A new report from Ghostery, which creates products to detect and block data trackers, reveals which dating sites are tracking your data the most. …
HBR Staff/Getty Images Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more is that consumers are surprisingly enthusiastic about receiving them – response rates from catalogs have increased by 170% from 2004 to 2018. The effects are not just…
