Shopping via smart speakers is not taking off, report suggests

U.S. consumers aren’t adopting voice-based shopping as quickly as expected, according to a new report today from eMarketer. While consumers have been happy to bring smart speakers into their home, they continue to use them more often for simple commands — like playing music or getting information, for example — not for making purchases. However,…

5 Ingenious Ways To Drive More Traffic To Your Cannabis Company Website

Entrepeneurs in the cannabis space can get the word out about their companies in a targeted and affordable way. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: eyegelb | Getty Images January 10, 2020 8 min read Opinions…

Amazon is seeking deeper relationships with brands to grow advertising

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Insider Intelligence through your company, click here.Amazon’s “Other” segment, which consists primarily of revenue from advertising sales, reached $4.8 billion in Q4 2019, up 41% year-over-year (YoY), per the company’s Q4 2019…

Stephen King axes Facebook over misinformation – CNET

Legendary author Stephen King is critical of Facebook’s policy allowing politicians to lie in their ads. Kenzo Tribouillard/AFP via Getty Images Horror writer Stephen King has dumped Facebook after expressing concerns about misinformation and privacy risks on the social network. The legendary author singled out Facebook’s policy that lets politicians lie in political ads.”I’m quitting…

Original Content podcast: Netflix’s ‘Cheer’ provides a gripping, painful look at competitive cheerleading

“Cheer,” a new documentary series on Netflix, may be singlehandedly changing the way many people think about cheerleading. The show follows the competitive cheerleading team at Navarro College in Texas as they prepare to compete once more in the national championships, and it quickly becomes clear that this is a physically demanding sport, requiring extraordinary…

5 skills that can help you turn your marketing clout into a side business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Nearly 300 lessons are included. Image: PEXELS By StackCommerceMashable Shopping2020-02-01 10:00:00 UTC TL;DR: Gain five necessary marketing skills with the Digital Marketing Side Business Certification Bundle for $29, a 97% savings.  Freelancing was once associated with foregoing a…

How to do Keyword Research for SEO

Keyword research is the backbone of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time. Today, using Google’s Keyword Planner to find phrases with a high search volume and optimizing your site for them is not…

Ninja’s management agency is ‘actively seeking to diversify’ its talent pool

Just as the debut LCS tournament was playing out in June 2011, the streaming site Justin.tv launched Twitch, a live-video platform dedicated to gaming. Today, Amazon owns Twitch and streaming is mainstream, with popular personalities regularly commanding multimillion-dollar sponsorship deals. While Twitch has dominated this space for the past half decade, competitors like Mixer and…

How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights…

New video series “Inspiring Women” reveals trials and triumphs of female marketers

Presented by CleverTap While women are climbing the ranks and holding leadership positions in the marketing industry, challenges still remain. In an effort to support women and celebrate their many accomplishments, mobile marketing platform CleverTap has created a video series called Inspiring Women. The series features the experiences of thirteen remarkable women who hold leadership…

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