Optimizing customer retention will be a priority in 2020
Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses. More posts by this contributor We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 has…