What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers. Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM successfully, and 50% of salespeople say … Read more
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? … Read more
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that directs marketing resources to engaging…
