Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? … Read more
Are you in the market for your new account-based marketing (ABM) software? If so, then you’ve come to the right place. Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics — it’s a strategy that targets companies, rather than individual customers. As HubSpot’s … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of obstacles; many lost funding or … Read more
