[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO

[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO

SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more

Latest Google AIO Updates May Impact SEO

Latest Google AIO Updates May Impact SEO

Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is … Read more

Google AIO Is Ranking More Niche Specific Sites

Google AIO Is Ranking More Niche Specific Sites

New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce ahead of the year-end shopping season. Google Core Update And AIO An interesting insight from the data is that there is more overlap between AIO and Google’s organic search results, that there is more agreement … Read more

Research Confirms Google AIO Keyword Trends

Google AI Overviews

New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more

AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations

Kevin Indig's Growth Memo for SEJ

It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more

Google AIO 24: Threats And Opportunities

Kevin Indig's Growth Memo for SEJ

Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment Search Generative Experience. Now, they’re here, ushering in a new era for Search. Google’s stunning first quarter and the softening of the ChatGPT hype led me to believe that Google had … Read more

What Is AIO? The New Model Revolutionizing Content & Predictions About AI

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.  It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than … Read more

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