Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not … Read more

Long Tail in Marketing: Apply That Ish to Content Strategy

Long Tail in Marketing: Apply That Ish to Content Strategy

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, … Read more

Moving To Europe: Apply For Local Jobs Or Start A Small Business?

Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more

How to Apply Semantic SEO to Different Niches

How to Apply Semantic SEO to Different Niches

Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the principles, you can apply semantic SEO writing to any … Read more

Is Your Content The Right Fit For Your Audience? Learn About Context Marketing And How to Apply it

Successful businesses know ‌their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more

7 Instagram Post Ideas You Can Apply To Your Business

Instagram Post

Instagram business accounts are booming on the platform. There is a lot of competition among the brands to gain dominance on Instagram. One of the key aspects of running a successful Instagram account is to post good content. There are many accounts out there that bore their Instagram followers by sticking to the same type … Read more

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