This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive pages with any SEO best practices. A great question and perfect for me to answer from a branding perspective. Author pages serve to build trust, … Read more
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue arose after a notable publication suggested that including author bylines could boost content’s visibility in Google’s search results. According to the publication, this claim has … Read more
Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking … Read more
Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be daunting as the internet grows and evolves. In response to this challenge, Google is taking the initiative to provide users with new tools. Google has announced the following updates are rolling out to search results: … Read more
Just because you start a business doesn’t mean you automatically inherit the confidence and swagger paraded by entrepreneurs on social media. It can take time to believe in yourself, your product, and your brand. If you’re struggling to maintain healthy habits or lacking the tenacity to tackle the next challenge in your business, there’s hope. … Read more
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.” E-A-T and Google’s Algorithm It’s established already … Read more
