When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of … Read more
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. … Read more
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. … Read more
To most people, Covid feels like nothing more than a fever dream, but it is very real, and it has left a lasting legacy – an element of which being the increase in alternative working styles. More workers than ever before are embracing alternative working styles, whether that is hybrid working or wholly remote. While … Read more
In 2023, Amazon will remain one of the best e-commerce platforms (especially for those new to the e-commerce game). With 54% of all e-commerce searches taking place on the platform, it’s by far the largest product search engine. Algorithmically, it’s much easier to gain traction on the platform quickly, and the ability to offer two-day … Read more
There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like … Read more
Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more. AI is rapidly shaping the marketing landscape. Your team will need to adapt its tech stack to keep … Read more
You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month. But how do you get your web developers on board? How can you help them understand the urgency of your SEO needs when they have so many … Read more
What is search engine optimization (SEO)? Hundreds of different strategies fall under the definition of the term, which is any action taken to earn a higher quality rating from search engines in order to boost your ranking on the results pages. It all comes down to the fact that the higher you are in the … Read more
