It’s 2022, and you can no longer deny the benefits of social media management tools or even the immense potential of anything related to digital media. We are undeniably living in a digital age where traditional marketing has simply ceased to become relatively less important. Are you a marketer manually slaving away on multiple platforms … Read more
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
