Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These updates include new channel-level reporting, full search terms data, and expanded asset performance metrics. The goal? It’s aimed at … Read more
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on … Read more
YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad placements that can lead to viewer abandonment. Key Changes to Mid-Roll Ad Placement YouTube will prioritize placing mid-roll ads at natural break points, such as scene transitions … Read more
The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform’s Chief Operating Officer, Rose Wang, who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months. Rose shared more … Read more
We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility. Source link
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for the year ahead. To get the full rundown on trends for next year, download the PPC Trends 2025 ebook. In … Read more
I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where we’re seeing rapid development for advertisers. We saw this at Google Marketing Live this year, too, with new … Read more
A number of individuals opt for freelancing owing to its flexibility. They want to be their own boss, fix their own schedule, and thrive on projects they like. Sadly, the reality of working as a freelancer is very different than what it appears. Each client you have acted like a new manager, and each of … Read more
OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT. OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies. The GPT Builder tools have received substantial updates, including a more intuitive … Read more
Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the end of an era and the beginning of a new phase for review update. Google’s Reviews System There isn’t a lot of information about Google’s … Read more
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new places and activities. Immersive View The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey … Read more
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass its core functionality of understanding consumer behavior across digital platforms. The updated analytics tool uses Google … Read more
Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon in PageSpeed Insights and shipping in DevTools of an upcoming Chrome release. The new version rolls out with significant changes to the Performance category. According … Read more
OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT Enterprise, Bing’s AI Image Creator, and Microsoft Designer. This update promises improved image accuracy, greater nuance, and attention to user input text. What’s New With DALL·E 3 Previous iterations of DALL·E … Read more
Headlines: Reddit is reviving an older collaborative project called r/Place. r/Place allows users to edit pixels on a giant canvas. Most Reddit users believe that r/Place is being brought back by the company at the wrong time due to concerns with the pricing of the Reddit API. If you’ve loved using r/Place a long time … Read more
Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. The new metric is called, Interaction to Next Paint and it has been promoted from experimental to pending status. Google announced: “Starting today, INP is no longer experimental and will … Read more
![Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/pillar.pngkeepProtocol.png "Coming Soon: The State of Generative AI & How It")
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check … Read more
