Moz Launches Brand Authority Metric At MozCon

Moz Launches Brand Authority Metric At MozCon

Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison visualization feature. In an attempt to quantify brand salience, Moz’s research scientists and product team launched the new metric based on data from companies in … Read more

Explore the GA4 Integration with Moz Pro

Explore the GA4 Integration with Moz Pro

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, … Read more

Daily SEO Fix: Exploring Subfolder Search with Moz Pro

Daily SEO Fix: Exploring Subfolder Search with Moz Pro

A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website … Read more

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