Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO strategy? When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must overcome. These challenges … Read more
There are all kinds of conflicting statistics and opinions for why businesses fail. The headline of one report might proclaim that “90% of businesses fail in the first 3 years,” while another asserts that by following their tips, “You can enjoy a 90% chance of success.” It’s difficult to accurately aggregate the numbers and find … Read more
Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words, “it is not a mechanism for keeping a web page out of Google”) but it can help to prevent your site or server from being … Read more
