My biggest fear is not getting clients. Ask any new consultant what they’re worried about and they’ll probably all reply: how to get consulting clients. When you’re just starting out as a freelancer, it can feel impossible to find clients for your fledgling business. After working as a freelance marketing consultant for a few years, … Read more
Search engine optimization (SEO) is a broad discipline where it can be easy to get stuck or caught up in details. Sure, the specifics matter – but a top-down approach with a comprehensive strategy to keep you on track is essential. Whether you’re just starting out or are a Fortune 500 brand, you’ll find that … Read more
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
Remote work is the future. Yes, employees will eventually return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before COVID-19. However, managing remote teams isn’t something they teach you … Read more
