WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on the number of hours donated to contributing to WordPress. They decided that WordPress 6.8 would be the final major release of 2025 and that minor core releases will continue as needed. While no formal commitment was made … Read more
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period … Read more
Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data from Local SEO Guide and SISTRIX indicate this may be a highly impactful update. “Most Volatile” SERPs in 12 Months According to tracking data from … Read more
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks. The company provided minimal details beyond the … Read more
AA WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him; it’s up to WP Engine to drop their lawsuit, and he encouraged the community to put pressure on WP Engine. Automattic’s Scaled-Back WordPress Contributions Automattic … Read more
Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful Paint (LCP) LCP is a core web vitals metric that measures how long it takes for the largest content element to display in a site … Read more
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core update. Google’s Announcement In a post on X, Google stated: “The Dec. 2024 core update is rolling out, and we … Read more
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company prepares to update the throttling settings in PSI. These updates are expected to increase the performance scores of websites in … Read more
HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance scores for Core Web Vitals. We compare six web hosts and find one that consistently performs better across nearly all metrics. About HTTPArchive HTTPArchive tracks websites through crawling and with data collected in the Chrome … Read more
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros are used to? Google’s acknowledgment of core updates is usually vague, offering little detail beyond the fact that the update … Read more
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm update. The data suggests six preliminary observations on the direction of Google’s algorithm and what publishers and SEOs need to know now. AI Overviews is … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Want to make your website fast? Luckily, many techniques and guides exist to help you speed up your website. In fact, just in the last year, several new browser features have been released that offer: New ways to optimize … Read more
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the … Read more
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros are used to? Google’s acknowledgment of core updates is usually vague, offering little detail beyond the fact that the update … Read more
The official documentation for how Core Web Vitals are scored was recently updated with new insights into how Interaction to Next Paint (INP) scoring thresholds were chosen and offers a better understanding of Interaction To Next Paint. Interaction to Next Paint (INP) Interaction to Next Paint (INP) is a relatively new metric, officially becoming a … Read more
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not … Read more
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset which is based on actual user experiences on the URLs and websites that are analyzed and explored in the new … Read more
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
