We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins, … Read more
When TikTok burst onto the scene as the new up-and-coming social media platform, it was only a matter of time before the company baked in advertising. Why? Because social media sites have to make money at the end of the day, especially given how much TikTok had spent on marketing their platform and getting it … Read more
Are you searching for ways to utilize your years of expertise and experience in a particular subject without committing to a full-time contract with one company? Have you considered consulting? When many people hear the term “consulting,” they think of marketing consulting, but in truth, there are many different ways that you can consult in … Read more
