Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmail’s Promotional Tab? With so many factors that go into your deliverability—from email list hygiene to your sender score—it’s important to do a thorough check of each element … Read more
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase “Businesses associated with…” not “Businesses … Read more
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability. Deliverability is not the same … Read more
Imagine bringing the bustling energy of a sea market to your doorstep, allowing you to savor the finest fresh whole fish without stepping outside your home. The wave of convenience has finally crashed into the seafood market, revolutionizing it in an un-bait-able way. Seafood, particularly fresh fish, has long been a staple in the Australian … Read more
